In the true spirit of sharing knowledge and conducive learning, The One Academy’s Interior Design Department kickstarted the new semester of a new year with Professional Insightful Sharing Session (P.I.S.S.) at One TGV Hall, Sunway Pyramid.
David Fern, Associate Professor and Director of Programmes for Interiors at Middlesex University, London, was ecstatic to speak at the event. He has over twenty-five years of experience in the field and decorated with education qualifications from renowned tertiary institutions such as Buckinghamshire College of Higher Education.
Fern has received numerous awards, which include The National Association of Shop-fitters (NAS) Store of the Year for Michiko Koshino, Design Week Best Temporary Exhibition for the BG Photographer of the Year Exhibition at the Natural History Museum, and short-listings for D&AD Gold for Michiko Koshino and The Minerva Award for the John Richmond Stores and Uncorked Wine Merchants.
In his talk, Fern wanted to present different perspectives when viewing interior design and architecture, refocusing the ultimate goal of this field which is to improve lives. For one, interior design is the idea of creating spaces to improve people’s experience, and this notion should be a starting point for every design process.
For instance, designers do not design funky new interiors just for the sake of it. Naturally, designers would want their work to look good, glamorous and visually seductive, but the priority will always be designing for experience because we care about the people that inhabit the places.
When talking about design thinking, creative thinking and design process, it is of paramount importance to include research in this context. For students, especially when dealing with their projects, they should always be able to illustrate how they conduct research and communicating ideas.
Fern understands that technology is flourishing and is crucial in today’s design, making him excited about its potential and how we can all express our ideas through the digital realm. But he also believes that design should not be just a digital process involving softwares and programmes, which seems like the direction we are heading to.
The One Academy of Communication Design