“Reborn” campaign attracted more than 800 visitors

“Reborn” campaign

At the launch are (from Left) UTAR Faculty of Arts and Social Science Dean Dr Cheah Phaik Kin, Group 4 Campaign Director Lim Jean Nie, Dr Hasby Haron, Ms H'ng Phaik Yong and FAS Deputy Dean Gan Pei Lee.

Kampar, Perak, April 3, 2013 – “Reborn, Revive & Recreate!”, a slogan for “Reborn” Campaign held in Universiti Tunku Abdul Rahman (UTAR) by the final year Public Relations students carries the meaning of reviving life through organ donation and recreate the spirit of volunteerism particularly among UTAR students and staff.

“This is the first organ donation campaign that UTAR Public Relations students have organised before. Given the low number of organ donation pledges, we believe a first step such as creating awareness should come first”, said Lim Jean Nie, the Campaign Director. “Volunteering can be in many forms and organ donating is one of them. There are more than 200 pledges collected in just 4 days”, she added.

The main attraction of the campaign – “Reborn” Exhibition, had successfully attracted more than 800 visitors. Visitors were astounded by the spectacular human body tunnel with handmade gigantic organs display beneath it. “The students had shown remarkable creativity in executing the campaign in campus”, said Dr Hasby Haron, Clinical Manager of Kuala Lumpur National Transplant Resource Centre.

“Reborn” campaign

Campaign tour

“Reborn” campaign

Students pledged as organ donors

Malaysia has a very low number of organ donors, resulting in nearly 15,000 patients being put on the waiting list to undergo organ transplant. According to a research carried out by the students, more than half of the respondents favour organ donation and would most likely to pledge to be an organ donor.

“I was amazed by how the organs and information were exhibited and it was very interesting. Besides, I have pledged to be an organ donor as I believe we can save one’s life even after we have left this beautiful world by letting other individual to live on,” said Tan Vern Ye, a UTAR Accounting student.

In a nutshell, the University has taken the first voluntary step in raising the awareness on organ donation and most importantly educating and conveying the message from past organ donors who have successfully undergo organ transplant which could encourage more young generation to pledge as an organ donor – “Reborn, Revive & Recreate!”

“Reborn” campaign

Gigantic handmade 'Heart' displayed in Reborn Exhibition (Organ Donation Campaign)

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