In an effort to create awareness among communities and drive the nation towards achieving the 17 Sustainable Development Goals (SDGs), outlined by United Nations, 100 Bachelor of Communications (Honours) Public Relations (PR) undergraduates from Universiti Tunku Abdul Rahman (UTAR) will be organising a Corporate Social Responsibility (CSR) online campaign.
The campaign will consist of 10 different sub-projects, with each group targeting four related SDGs, with the aim to contribute to the society and raise awareness on various issues. The campaign, as a whole, also aims to enable university students to understand their importance of playing an active role in initiating and executing sustainable changes within the community.
“I have always believed that everything begins from education. As an educator myself, I have always encouraged my students to be independent in carrying out their tasks, assignments, and projects, with the use of their own talents, creativity, and capabilities. As they will venture into various industries in the future, it is important for them to understand the vision of localised SDGs, and the roles it play in the long-term transformation that will pave the way for an era of sustainable development,” said Campaign Advisor Diong Fong Wei.
She added, “This is also makes experiential learning important as well, because soft skills and commitment to contribute to the society opens up many doors of opportunities. Therefore, through this campaign, the students are not just gaining the skills and experience they need, but their enthusiasm towards supporting the SDGs will bring greater awareness to the community, and could even lead others into following in their impactful footsteps.”
Groups that will be aiming towards achieving SDG 3: Good health and well-being, are groups 2 on introducing UTAR’s not-for-profit Hospital Project with the project titled “How Much Do You Know about UTAR Hospital Project?”; Group 4 with their project titled “We Might Stay Apart, but We are Close in Our Hearts” focusing on stress-relief and bonding; Group 6’s online performance “Beautiful Gate and Beautiful Us” for the wellness of disabled people, breast cancer awareness campaign “Pink Alert” from Group 9, and also Group 10’s vaccination awareness campaign on “Vaccination Saves Lives”.
To embed SDG 6: Clean Water and Sanitation, Group 5 of “Project 71” develops social media activity aligned with the conservation of water resources. Meanwhile, Group 3’s online webinar with the theme ‘Let’s End Food Waste’ focuses on daily food wastage issues, and “Trashion”, a general waste-recycling fashion show from Group 8, both aims at SDG 12: Responsible Consumption and Production.
Taking the going-green initiative one step further, SDG 13: Climate Action is in line with Group 1’s “I Pledge, I Act, I Save” on carbon emission issues and daily practices to a carbon-free environment with a social media content, as well as Group 7 of “Edge of Tomorrow: 17 Steps Away” on the virtual exhibition of introduction of 17 SDGs, in additional to an energy conservation session in conjunction with Earth Day 2021.
“Our tagline – “Serving the Community, Restoring Faith in Humanity”, drives as a principle and students are constantly reminded to bring positive influence to the society by doing public provisions with sustainable actions in order to meet the social needs of the community,” said Diong.
Corporate Social Responsibility Campaign will be launched with its first event on 13th March 2021.
Initiated in 2019, CSR activities have been part of the course requirement of UAMP 3084 Corporate Social Responsibility by training and involving undergraduates on matters concerning economy, environment, and social demands of the local communities with a series of hands-on projects.
For more information, please contact [email protected].
Online Education Fair 线上教育展
Universiti Tunku Abdul Rahman (UTAR)